Our Story
The Brave Formula was founded by a mother and daughter who believe skincare should be clean, effective, and rooted in self-love. Inspired by their own bond, they created products designed to nurture both skin and spirit, helping women feel confident, radiant, and cared for every day.
The Brave Formula is a celebration of authenticity, wellness, and the bond between generations. Each product combines the wisdom of ancestral ingredients, like Dragon’s Blood, with the innovation of modern skincare science. Together, they create powerful formulas that honor tradition while embracing progress. From mother to daughter, and from woman to woman, every product carries a message of love and strength: For Those Who Dare, it means you deserve to feel brave, beautiful, and cared for.
From our family to yours, The Brave Formula is more than skincare, it’s a daily ritual of strength and love.
Our Commitment
As part of our journey, we are especially dedicated to creating opportunities for people with disabilities. This commitment is inspired by our own family: a son and brother with autism whose strength and uniqueness remind us every day that true beauty lies in diversity and authenticity.
Through The Brave Formula, we aim to foster equality, not only in the skincare industry, but also in the workplace, by ensuring that everyone has a place, a purpose, and the opportunity to thrive.
Because being brave is not only about caring for your skin; it’s about standing for inclusion, dignity, and empowerment.